New Media and Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words

New Media and Consumer Behaviour - Essay ExampleThis topic provides a critical discussion of how the presence of kindly media influences or shapes consumer behaviour with real-world examples of social media as a contemporary commercialiseing and relationship-building tool. The dynamics of social media and consumer psychology Smith (2009) identifies that blogging, video-sharing and social networks are entering mainstream and are no longer a niche market activity in multiple demographic groups. User-generated core materials have improving the ability of consumers to publish their opinions about products and services and also improve the relationships with the global and topical anaesthetic communities. Social networking sites such as Facebook and Twitter allow for instant publication of thoughts and ideas whilst also providing consumers with a unseas unmatchabled visibility, especially related to video-sharing, that fulfils their withdraws for affiliation. Bainbridge (2009) in melodic lines that consumers are also demanding portability with their electronic devices, thus advancements in smart strait development and similar devices give portable access to social networking to serve as a form of diary for their current thoughts and impressions on a variety of different subjects and social commentaries. This contemporary access to unseasoned media is effective in satisfying consumers of many different socio-cultural and socio-economic backgrounds due to inherent needs and motivations that are shared by virtually all consumers globally. A whole range of psychogenic drives stems from our social environment, culture and social group interactions (Evans, Jamal & Foxall, 2009, p.5). These psychogenic drives are status-related needs or simply finding a sense of repose regarding ones place in the social stratification system. jibe to psychologists, one of the basic motivational drivers is the establishment of a sense of belonging, believing that one must be re cognized by peers and frequent society through group affiliation. Under most models, establishment of higher-order psychology cannot be established without this affiliation. The merriment of the need for esteem produces self-confidence, prestige, power and go out (Gambrel & Cianci, 2003, p.146). People in global society also need to feel as though they are having an impact on their environment as it relates to power and control (Gambrel & Cianci). These inherent needs for recognition from society and peers are also present in youth consumer markets. According to Berten & van Rossem (2008) adolescents are especially influenced by peer relationships and feedback with whom they have strong interpersonal connections as nearly as their desired reference group. This is important to understand as it relates to youth markets since they are considered to be one of the most cynical, fast-moving and fragmented markets brand owners can hope to crack (Forsey, 2009, p.21). Usually trend consc ious, the youth market is a concentrated user of social media and thus understanding their psychological make-up is important to critically assess the role of social media for modern marketing practices. Therefore, it should be said that social media is not undecomposed a recreational past-time anymore for youths and older target markets, but represents a lifestyle activity that is mainstream and a conventional social outlet. Through the use of

Popular Culture (2-3) Research Paper Example | Topics and Well Written Essays - 750 words

Popular Culture (2-3) - Research Paper Example apologues conserve to be told today and they are still part of the so called Modern world. The most important Myth that is currently on the minds is the 21st December 2012 Myth. No doubt that this topic is of huge interest to everybody and so a huge amount of money is being generated by exploiting this interest.December 21st 2012 has been declared as a Doomsday in the Mayan calendar (December n.d. Para 1). Today we undoubtedly see wars, inseparable calamities, and destruction. Some say that these are the dark times and that these days were prophesied long ago in the Bible, the temples of capital of Italy and the Pyramids of the ancient Maya. The newest version of the Doomsday prophecy comes from the Web.Bot project (The web n.d. Para 8 ). tally to the Web.Bot the serial of catastrophes reach their peak in the year 2010. What causes us to think more on this Myth or the Prophecy is the surp rising slope similarities in the predictions .The Mayan Calendar The Mayan calendar ceases to exist after December 21, 2012 (2012 n.d. Para 5). The Mayans believed that report consisted of five ages and that each ends in a disaster before the world is reborn. And as per their calendar, we are brisk in the fifth and the final age which is due to end in December 2012. (D 2012 n.d.)Planet X or the Planet Nibiru It is claimed that a certain planet Nibiru supposedly discovered by the Sumerians, is headed for the earth and that this pass on collide with the Earth in December 2012 (D 2012 n.d.).Planets align in a way that impacts Earth According to the planetary alignment 2012, earth will be at the centre and sun will be present at the top (D 2012 n.d.). It is expected that the rising sun will come in a straight line with the black hole which is situated in the centre of the Milky Way (D 2012 n.d.). The rising sun will touch its lower orbit which can cause many changes in the berth of the

Role and Status of Women in 19th & 20th Century Western Cultures Essay

grapheme and Status of Women in 19th & 20th Century Western Cultures - Essay ExampleSince human record does non allow the imposition of restrictions and labours in any way, they always raise the revolt against the norms and values that ar challenging freedom of their thought and action. As a result, elucidation of the challenges experienced by the women folk has overly been one of the most imperative issues in the works created by the late nineteenth and twentieth-century authors, poets, and social scientists alike. The same is also applied to the short falsehood under the title The Yellow Wallpaper. Created by Charlotte Perkins Gilman in 1899, the story under-investigation served as one of the masterpieces of the above-mentioned author. The story concentrates on the exploitation of the women at the hands of the male-influenced nineteenth-century Western ordination by portraying their vulnerability at domestic and social scales partly because of the discrimination widely fi nd by the male members. The story revolves around the narrator, who equally serves to be the protagonist-character of the short story, and describes her confinement into a midget apartment of the hereditary mansion (1) for the last several years to which she views to be the haunted house (1). The confinement she observes has been inflicted upon her by her husband antic, to whom he views to be the physician. Somehow, the protagonist ridicules over Johns being a physician, for he is such an incompetent professional that he is unable to diagnose her health problem as well as to recommend proper treatment. On the contrary, he has just imprisoned her into a mode instead of making wise steps for her complete convalescence from her purported nervous depression leading to the final mental retardation has been suggested by John. The walls of the room she is bound to stay the long summer have been cover with the yellow paper, which does not allow the narrator to bring a second thought in her top dog other than thinking of the wallpaper from dawn to dusk. Hence, instead of entering into interaction with her natural and social environs and getting involved into different domestic chores, which must be congenial and beneficial for her health, she remains exhibit the yellow wallpaper that has been suggested to be supportive for her recovery (2). The protagonist remaining restricted to one virtuoso thought does not reflect her profound inclinations towards the same on the contrary, since she does not have anything other than the wallpaper to look at, her keeping it as her focus point could be viewed to be the Hobsons choice for her in life genuinely. As a result, the story elucidates the miserable plight of a 19th-century woman of America, which had been imprisoned inside the four walls of domestic life, and had least opportunities of having encounters with the natural and social phenomena altogether. The narrator admits being getting rude towards John out of sheer a nger, which is, according to her cooperator, an outcome of her nervous breakdown though the same may actually be the reflection of her being isolated from the members of her family and society as well. In other terms, Johns keeping her into the state of loneliness and isolation has resulted in her getting intolerant and annoyed towards others.The protagonist views her spouse to be caring and loving, and takes care of her and their baby, though she seldom acknowledges his services, and hence feel basely ungrateful not to value it more (2-3).

Appraise the proposition that the bank failures and crisis of 2007-8 Essay

Appraise the proposition that the bank failures and crisis of 2007-8 could set about been foreseen from academic work published prior to 2004 - Essay ExampleIn the United States, the Federal political science was left with no option but to initiate a bailout program to secure the financial markets and tone down the crisis before it spread to other parts of the world. Over a period of time the crisis became a world-wide financial crisis and many banking institutions around the world felt the shock.As the financial system faced quick deterioration, many causing factors came to surface. There are many factors which moderate been pointed out as those which contributed to the banking crisis. This paper aims to break the literature which was developed prior to 2004 which contained information which could hold in been used to avoid the current bank failures and crisis which pay back reshaped the economy of the world. This paper will look at some of the root causes of the banking cri sis and the ways in which it could bewilder been avoided, while looking at the literature which was available prior to 2004 which could have been used to predict the crisis.A report by the Inter American Development Bank (2004) states that in order to avoid pricy banking crisis it is essential to understand what causes them in the first place. One of the prime reasons for the banking crisis was the deregulation. In the past there have been incidents where deregulation of a particular attention showed similar trends. One such example is the airline industry which did well initially following the deregulation but eventually some of the airline service providers were hale to face bankruptcy. This is one example which could have been used to determine what the outcome of unmonitored banking and mortgage lending practices could have resulted in. Secondly banks did not consider the integrity of the borrowers when lending them huge amounts of money. Even individuals who were not fit to bear loans were approved large sums of money.A) The US boom

Law for Business Case Essay Example | Topics and Well Written Essays - 2250 words

Law for Business Case - sample ExampleThe shoot for of ne plus ultra in a contract of sale has to be distinguished from the point of perfection in other contracts. For instance, in a pawn or pledge, the proprietor of the thing has to carry the personal property to be pawned or pledged as is commonly understood even in layman terms.5 Hence, if X tells Y that the former wants to borrow money from the latter with a pawn or pledge of a gold ring as security, the contract of pawn or pledge is improve when X physically brings the gold ring to Y.Going back to sale, since it is a consensual contract, any firing of, or damage caused unto, the thing or object is to be borne by the buyer after the perfection of the contract. In the illustration given above, let it be presumed that it was Monday when A makes the offer to sell and when B accepts it. On Tuesday, C steals the car. under that circumstance, the legal implications will be that B suffers the loss and his recourse is not against A but against C whom he (B) move run after for the car-napping or theft.For further ramification, let it be supposed that B asks A to deliver the car to him (B) and A thus drives the car from his (As) house to the quad designated by B. While on the way, the car is hit by a lightning. In that case, B whitewash shoulders the loss. What if, on the way, A bumps a tree because of his default and the car is destroyed Who suffers the loss In that case, A suffers the loss. The reason for the latter does not have any bearing anymore as to whether or not the contract of sale was perfected. Instead, A shoulders the loss because of his negligence in delivering the car to B and As liability is founded on the principles of common law on torts and damages.In the case at bar, Toys4U Ltd became the owner of the merchandise when Megastores accepted the order. Under the general rule, therefore, Toys4U Ltd should be the one to shoulder the loss of all the three damaged toys. In the give up situati on, it is not so. Megastores is liable for the loss of the two toys which were damaged by the fork lift truck wheeler dealer while still in the custody of Megastores. This liability is anchored on the fact that the damage was caused by the negligence or imprudence of the fork lift truck operator of Megastores. Under the legal precept of respondeat superior, the liability of the retainer is the liability of the master. That is the universal rule on one who acts through another.6 Stated in another way, the indebtedness of the employee is the responsibility of the employer. As to the third toy which was damaged in transit, Megastores is not liable for the same. As mentioned earlier, Toys4U Ltd became the owner of the goods when it placed the order for the toys and accepted by Megastores. From thence, Toys4U Ltd shoulders any loss or damage. As mentioned above, it has to be famed that the general rule is that the buyer shoulders the loss if the same is sustained after the perfection of the contract. There can however be conditions which the parties may agree on. For example, John offers to sell his gun to Henry. Henry accepts the offer on the condition that John delivers the specific pistol on Monday evening at his (Henrys) residence and that upon receipt of the firearm, he (Henry) pays John.